The Ultimate Guide To Video Marketing (2021 Edition)

Video Marketing Hero Image
In this video marketing guide, we cover everything you need to know about getting started and how video marketing can help improve ROI across all your marketing channels. The guide is updated for 2021 and you'll find the latest trends and technologies listed in this.

Why Video Marketing and Why Now?

Video marketing is arguably one of the highest ROI generating sources. 68% of consumers prefer watching videos to learn about new products or services. This is in comparison to articles, infographics, ebooks, and presentations. 64% of consumers make a purchase after watching branded social videos.

Organizations today understand that video has become an important part of their marketing and advertising strategy. It has become central to outreach, awareness and campaign efforts across every channel and platform.

Video marketing and Video editing have become an inseparable part of the marketing team. In this blog, we explore the basics of video marketing, types of videos, video marketing campaigns, etc

Table of Contents

Video Marketing: What is it?

Video Marketing is a method of communication used in marketing to educate, advertise or promote a product or a service by posting the video on your digital and social media platforms. Simply put, it makes it easier for a business to connect with and engage potential customers.

 

Additionally, video marketing can be used to help build trust and establish an organization as having authority.

Benefits of Video Marketing: Why should you focus on videos?

Why Video though? – Well, Video has become an integral part of our lives, especially during the lockdowns of the past year. 

  • People have watched an average of 16 hours of online video per week, which is a 52% increase in the last two years.
  • Over 2 billion logged-in users visit YouTube each month, and every day people watch over a billion hours of video and generate billions of views. 
  • The number of smartphone users is sky-rocketing and with it the number of people who watch videos too! 70% of YouTube watch time occurs on mobile devices.

 

Because videos use a synergy of audio and visual elements, they perform well as educational tools. They’re especially effective when used for product demonstrations, as How-To guides, or as explainer videos.

Google has started emphasizing and prioritizing video content. Google searches show a video thumbnail next to a search result about 26% of the time, and users are more likely to click that listing. 

Video as a preferred form of media consumption

As seen from a Hubspot survey about Content Trends, people want brands to create more videos than to create blogs or PDFs.

Now that we’ve established that videos are essential, let’s move on to the next topic of discussion – What is the difference between Video marketing and Video advertising?

Difference between Video Marketing and Video Advertising

People use the terms “Video marketing” and “Video advertising” interchangeably. But they are actually different.

As defined earlier, Video marketing is using videos to market, promote and advertise in multiple digital channels. These digital channels include your website, social media accounts, emails, YouTube account, etc.

Video advertising is a subset where you put money and run ads to try and reach a newer audience. It can be on the same channels as discussed earlier, the only difference being an extra infusion of money to boost the reach of these videos.

Types of videos

Promo Videos

The classic video that can be distributed everywhere. These videos are usually 15- or 30-second long and act as a commercial video. These videos can be shared in the right communities, facebook groups and on your brand’s page to increase awareness for the offering.

Why should you use promo videos?

  1. Your customers get to experience and know what to expect
  2. Videos are a great way to get this experience across

 

Some types of promo videos include

  1. Product and service promos
  2. Event promos
  3. Company promos – Advertising the work culture 
  4. Content promos for certain blogs and podcasts, etc

Explainer Videos

Explainer video types on Recreate

Explainer videos are short videos used to explain your company’s product or service. These videos can be shared in the right communities, facebook groups and on your brand’s page to increase awareness for the offering.

 

Types of Explainer videos

  1. Live-Action explainer videos
  2. Animated Explainer videos
  3. Whiteboard explainer videos

 

Benefits of Explainer videos:

  1. Explainer videos are brilliant to improve conversions down the funnel
  2. Helps improve SEO ranking
  3. Engages viewers longer
  4. Acts as a support to your promo video

Product Videos

Create Product Videos on Recreate

Product videos are a subset of explainer videos that can be used to inform potential customers what they are getting. It should have a lot of product shots and should be as realistic as possible to give your customers the right expectations.

 

Tips to make amazing product videos:

  1. Use a lot of product screenshots
  2. Add metrics to your products or use other common place products to show the scale of the product
  3. Show social proof and testimonials to induce confidence in the product
  4. Add a CTA at the end to drive viewers to action

 

Depending on the goal of the product video, it can be anywhere between 1 min and 5 minutes. It’s not recommended to go beyond 10 minutes.

Thought-leadership Videos

Interviews with guests, Keynote speeches at events and webinars are some examples of thought leadership videos. These videos are usually used to educate and inspire people to create and move them to action. You can find a lot of business influencers and leaders using these types of videos especially on LinkedIn to share something new they have learnt over the past year with their followers.


Some of the best examples of thought-leadership videos are Ted talks.

Product Review Videos

These videos are regularly used by social media influencers to help viewers choose the right product and make a good decision. Videos made by influencers like MKBHD, Dave2D are really good examples of product review videos

 

Tips for making product reviews:

  1. Depending on the platform, limit the length of your video. For Instagram best to keep it less than 3 minutes, for YouTube, you can go up to 10 minutes
  2. Concentrate on the primary features and the use cases
  3. Use quick and clean edits

Customer Testimonial Videos

Create customer testimonial videos on Recreate

In the modern world, where most product decisions are heavily dependent on product reviews, customer testimonial videos can act as a great advantage. These videos act as a great method to reinforce credibility and build an emotional connection with potential customers overcoming a virtual banner.

 

Tips for making good testimonial videos:

  1. Find power users of your product/service. With great users comes a great story
  2. Show specific numbers and results
  3. Focus on the customer’s journey and let them educate others

How to create Video Ads?

Today, you don’t exactly need a degree in video design to make high quality, attention grabbing videos. You can just do any one of these three

 

  1. Make a Video from scratch using an Online Video Editor
  2. Use Templates and customize it according to requirements
  3. Convert an already existing blog or an article to a Video using Recreate’s AI-powered Article to Video Converter

 

Once you’re done creating the video, host it in on platforms like YouTube, Wistia, Vimeo or upload them natively on the platform that you’re sharing it on.

Best practices and Tips to remember when creating a video

  1. Keep your target audience in mind. Answering the 5 W questions always helps – Define their demographic and build a buyer persona to visualize it better
  2. Decide on the platform that you will be sharing the video on
  3. Decide on the driving action of the marketing campaign – Awareness, Consideration or
  4. Get your script intact before diving in the actual video editing process
  5. Make the video mobile-friendly
  6. Keep your videos clear and concise – 30s – 1 min videos are usually a good standard
  7. Include a Call-To-Action in the Video to achieve your goal faster

Types of Video Marketing

Video marketing campaigns can be run on a lot of platforms, especially social channels like YouTube, Facebook, Instagram, LinkedIn, etc. In this section we will take a dive into each of the different possible marketing campaigns that you can execute along with Best practices, tips and a lesson on video metrics analysis and optimization for each platform.

Youtube Video Marketing

How to start Youtube video marketing

YouTube is the world’s second-most visited website, right behind Google. YouTube is not just a place to watch the next funny dog video. Utilized properly, YouTube can help with both your organic and paid marketing efforts. It’s a place where 90% of people discover new brands or products via YouTube of which at least 70% have made a purchase from a brand as a result of seeing it on YouTube.

On an organic front, it’s best to start with How-to and Explainer videos as they tend to answer questions that your target audience might have, boosting your ranking in YouTube search results. On the paid front, both enterprise brands like Hersheys and small businesses like Majestic Heli Ski have used YouTube to reach their goals of awareness, consideration and action.

Majestic Heli Ski was able to increase their revenue 25% YoY just by advertising on YouTube, while Hersheys saw a direct 551% increase in search queries related to Hersheys.

Create a Youtube Channel

The first step to creating a YouTube Marketing campaign is to create a YouTube Channel for your brand. Please note that maintaining a YouTube channel is a lot of effort and it takes time to curate topics for your videos, edit them, add the right music and effects and then promote the videos. 

With that in mind, let’s begin. If you have a gmail account for your business (yes, create a separate gmail account for your business), a YouTube channel is automatically created for that account. You can check this channel by logging to YouTube.com and clicking on your profile photo at the top right corner. Click that to find this menu

setting up a youtube channel to start video marketing

You can go to “Your channel” and customize your channel according to your brand’s design standards by adding a profile picture, art and watermarks for all of your videos. While creating your channel keep in mind YouTube’s brand guidelines to properly establish your identity and attract subscribers. Here’s a course from YouTube’s creator academy about branding your YT channel.

Your YouTube channel not only helps with your paid marketing and advertising efforts, it also helps with SEO for your brand. Just like how blogs and web pages need to be curated to improve SEO, YouTube videos do too.

Improve YouTube SEO

Optimize your YouTube video’s Title and Description. You can start with some keyword research using software like Ahrefs or Semrush to include the main keywords for this topic. Keep the title to less than 60 characters for the video to show up in search results without the title getting cut off. 

For the description, the first two lines matter a lot as YT shows these two, before viewers have to click “Show more” to see the rest. Make the first 2 lines catchy and include CTAs and links to drive traffic. 

Tags, Category, Thumbnail:

Tags help group your video with similar videos or videos under that topic. It’s best to use the most important keywords and then use long tail keywords later. Having it under the right category makes it easier for access.

TIP: 2 min videos work the best for SEO based ranking and engagement.

Making a Youtube Video

  •  Finalize the script first: To give you an estimate, about 1000 words will give you a video of around 3 minutes in length. Convert existing blogs or start from scratch.
  • Create a voice over: You can record yourself on your phone/get a professional to record this or let text-to-speech do your job
  • Use a good camera setup: If you’re doing an interview/testimonial/face cam, here’s the point where you record yourself on a camera. Use a tripod to balance your camera and set it to manual mode to help you figure out the background conditions and effects.
  • Prepare a good stock image library: Get appropriate media for your video. This could be anything from stock images/footage to your own face and recording/ product shots
  • Captions are important: Use an online tool to generate subtitles for your video (not necessary but really good to have)
  • Create a custom thumbnail and upload the video to YouTube

 

You can create Explainer, Product promos, thought leadership, Product review, Customer testimonial videos and more using these steps.

Recreate helps you create YouTube videos for your marketing campaigns, be it paid or for SEO in minutes. You can read more about how to use YouTube for video marketing campaigns here.

Promoting a YouTube video

    1. Social Media: Use platforms like Facebook, Twitter, Instagram or LinkedIn to promote and share your videos. Software like Recreate, you can re-purpose YT videos for these platforms
    2. Blogs: Embed your video in blogs that talk about the same topic. People prefer going through a video than reading through a blog
    3. Email lists: Embed videos in your blog lists or customer newsletters with relevant customers. Encourage them to subscribe, like and share your video
    4. Q&A platforms like Quora, Wiki Answers: Find questions that are relevant to your video and embed the videos in the answers. Make sure you give a specific written explanation before embedding the video
    5. Viewer engagement: Ensure to engage with your customers and people who liked, shared and commented on the video. It’s key to building a genuine brand
    6. Paid campaigns: Decide on the type of ads you want to run – In-stream ads, Video Discovery (Display ads) and TrueView ads and promote the ads to your target audience.

 

TIP: Contrary to popular beliefs,  30 second video ads perform better than 6 second video ads. 

Finally use YouTube Analytics to help improve the performance of your channel as well as your ads.

AI for Creating Youtube Videos

If you’re looking at AI to create most of your Youtube videos, then we have a complete article on how AI can help you in everything from writing your video script to auto generating videos from an article

How Recreate can help you create Youtube videos

Facebook Video Marketing

How to start Facebook Video Marketing

Facebook is one of the most popular destinations for video on the internet, second only to YouTube. Half a billion people watch video on Facebook every day. Including Facebook in your video marketing strategy is a no-brainer.

With Facebook Stories, Facebook Live and Facebook Watch along with Ads, Facebook allows you to maximise output based on the goal you want to achieve. Facebook Ads help maximize reach and awareness while Facebook Stories and Facebook Live help with engagement and consideration goals

Create a Facebook page

Businesses, brands and individuals can use Facebook Pages to share their stories and connect with people. Like individual profiles, Facebook Pages allows admins to customize their feed with stories, events and more. 

Create a page using the following steps:

  1. Go to facebook.com/pages/create.
  2. Click to choose a category. Categories are important to be showcased to your target segment
  3. Fill in the required information.
  4. Click Create Page.
  5. Add Profile and Cover photo
  6. Click Save to take your page live.

Understand which video type to make

You can create different types of videos to be shared on Facebook. Different videos serve different purposes.

User generated content : These are videos generated by your customers and tend to come off as more authentic. Customers are usually excited to be a part of the video and the authenticity helps add credibility to your potential customers.

Making videos for your business

Make sure you grab their attention in the first 5 seconds of the video. Facebook Wall is an infinitely long paper and making them stop the scroll is extremely important. To grab their attention, make sure your videos are not longer than 1 minute.

    • Finalize the script first: To give you an estimate, about 1000 words will give you a video of around 3 minutes in length. Convert existing blogs or start from scratch.
    • Create a voice over: You can record yourself on your phone/get a professional to record this or let text-to-speech do your job
    • Use a good camera setup: If you’re doing an interview/testimonial/face cam, here’s the point where you record yourself on a camera. Use a tripod to balance your camera and set it to manual mode to help you figure out the background conditions and effects.
    • Prepare a good stock image library: Get appropriate media for your video. This could be anything from stock images/footage to your own face and recording/ product shots
    • Thumbnail: Make sure to include the CTA in the thumbnail to improve click rates
    • Captions: Include captions to make the video accessible
    • Mobile-friendly setup:  A majority of Facebook users use Facebook on their phones and it’s necessary to make your videos mobile UI friendly

 

For ads, the most important point is to keep text in the thumbnail to a minimum. You can use this tool to find the text overlay percentage. Recreate helps you create Facebook videos for your marketing campaigns. You can read more about how to create Facebook videos for marketing campaigns here.

Tracking your campaign

Once your video is ready, it’s time to create a campaign to run your campaign and track it. With Facebook, you’re offered a lot of different objectives for your campaign.

How to track Facebook Video Marketing Campaign

What do these campaigns mean?

  1. Awareness
    1. Brand Awareness: Increase mindshare of your brand by reaching people who will likely benefit from it
    2. Reach: Get the maximum number of people to see this video
  2. Consideration
    1. Traffic:  Send max number of people to a landing page, asset
    2. Engagement: Get more engagement like post likes, shares, comments, etc
    3. App Installs: Get max number of people to install your app
    4. Video views: Get max number of people to view the video
    5. Lead Generation: Drive sales and ask people to register using their email IDs
    6. Messages: Get max number of people to message you on Messenger, Instagram DM or WhatsApp
  3. Conversion
    1. Conversions: Get max number of people to perform a certain action
    2. Catalog sales: Best for eComm brands to show products directly in ads
    3. Store Traffic: Drive people to their ecommerce store

 

You can create custom audiences or use a preset audience to target these ads to your desired segment. It’s best to create custom audiences to get the most out of Fb ads.

Once the campaign is live, Facebook Ad manager gives you enough analytics to help you optimize both the video content and the targeting.

Start Facebook video marketing with Recreate

Instagram Video Marketing

How to start Instagram video marketing

Though Instagram started with images, it has slowly become a major hotspot for watching and live-streaming videos. The types of videos that get more views and better engagement on Instagram tend to be Promo videos, Explainer and Educational Videos.

 

Step 1: Setup a Professional Instagram account

The first step to Instagram Video Marketing is to create a Professional Instagram account. A professional account will help you track your ad campaigns better.

  1. Sign up for a personal Instagram account through the mobile app, PC or browser
  2. Convert the personal account to a professional account by going to 

Settings → Account → Switch to a Professional account

  1. Tap Business and give contact info for your organization
  2. If you already have a Facebook Business page, you can connect your Instagram account to this page to use all Facebook family feature

Step 2: Understanding the different types of Instagram Videos

There are 3 types of Instagram videos – In-feed videos, Stories and finally Videos ads

 

In-Feed Instagram Videos

In-feed Instagram videos are the normal Instagram videos that appear in the feed. These videos should be 60 seconds long. The ideal video is 26 seconds long. 

Best practices:

  1. Make the videos mobile friendly
  2. Keep the videos short – 26 seconds is the ideal length of an Instagram video
  3. Use Captions to make the video easily understandable
  4. Tag influencers who will be ready to promote these videos in their feed

 

Instagram Stories

500 million people globally use stories every day. And one-third of the most viewed stories are published by businesses. Stories have a specific dimension of 9:16 with recommended size of 1020 * 1920 pixels. Each individual story is only 15 seconds long, but there’s no limit on the total number of stories that you can post, making it the ultimate video sharing location.

Best practices:

  1. Use stickers to make the videos flashy and grab the attention of viewers.
  2. Use hashtags to help Instagram categorize videos along with similar videos
  3. Add links that act as CTAs to drive viewers to action
  4. Use Captions to make the video easily understandable

 

Instagram Video Ads

In-feed videos and Stories are good organic ways of marketing your brand. But the most effective way of scaling your marketing campaigns is by using video ads. Video ads should use 1:1 resolution for In-feed ads and 9:16 for Story ads. Depending on your objective you can add links to your website or your profile, etc

Setup:

Instagram and Facebook use the same Ads Manager and so it becomes easier for you to set up the campaigns.  Since it’s the same Manager, the same campaign rules apply with the only difference being the ads are to be published in Instagram

Best practices: 

  1. Use less than 20% text in the thumbnail
  2. Make incredibly short videos – 6 seconds is ideal
  3. Use simple language and make it mobile friendly

With Recreate’s Instagram Video Maker, you can create Instagram Videos for both In-feed Videos, Stories and IG TV within minutes.

 

Step 3: Tracking your Instagram Ads

With the same manager as Facebook, tracking  your Instagram ad campaigns becomes easier for your brand to organize and maintain a record of performance metrics in each platform in a single place.

Start instagram video marketing with Recreate

Twitter Video Marketing

How to start Twitter video marketing

Twitter Video marketing, imo is a place where most brands don’t play out well, in comparison to other social media platforms like Facebook or LinkedIn. That’s fine, considering people follow people on Twitter, not brands unless the brands are extremely popular or funny.  It’s best to grow your Twitter audience organically rather than through paid campaigns to give it a genuine feel.

 

That said, the number one reason people visit Twitter is to “discover something new and interesting” – so if your brands can find the right target audience and make it interesting for them, Twitter is an incredible place for scaling up. While Twitter keeps a cap on the number of text characters per tweet, there’s no such limitation with videos.


 According to Twitter internal data, there are over 2 billion video views on Twitter each day, at a 67% YoY growth according to Twitter internal data. Let’s begin with your guide to Twitter marketing.

Improving your Twitter profile

Twitter themselves recommend you to improve your profile to make first impressions count. Your profile should accurately represent your organization’s brand and values helping you make a lasting, positive impact.

Best practices:

  1. Choose a profile photo that fits well in 400*400 spaces. Update it each quarter to keep it fresh
  2. Your bio is the place for you to introduce yourself to the world. Add links to your website, locations and if you’ve business hours add them too!
  3. Keep updating your Pinned tweets. Pinned tweets help people understand your biggest focus and send out a message to the world about your priorities.

Understanding the type of videos

Once you’ve glammed up your profile, it’s time to start posting on Twitter. 

There are 2 video types on Twitter: 

Native Videos:

These are videos that appear directly on the Twitter feed as part of a tweet. Most of these videos have autoplay, which helps stop scrolling. Twitter themselves claim they introduced auto-play because of increased engagement in their tests. These posts have a resolution of 1280*1024 with a max file size of 15 MB (on web) 

These tweets can also be converted into simple video ads or video Ads with CTA buttons and Amplify Pre-roll videos all serving different purposes.

Best practices

  1. Keeping it mobile friendly
  2. Using Videos with CTA buttons as they attract 2X higher click rates compared to other video types
  3. Keeping the Tweet copy short and sweet

 

Carousel videos:

Carousel tweets help you tweet more videos in a single tweet. With more creative space and flexibility, you can seamlessly transition through various products, highlight specific features, or tell a brand story that develops across two to six Carousel cards.

Things to remember:

  1. Video Carousels support MP4 or MOV files only
  2. Dimensions should be kept to 1:1 or 16:9 aspect ratios
  3. Max video length is 140 seconds but recommended to keep it under 15 seconds

 

Recreate can help you create Twitter videos – be it native or Carousel videos using pre-existing templates. You can also create videos for your Fleets specifically using the online video editor

Analyzing and optimizing your Twitter campaigns

Twitter analytics is quite advanced compared to platforms like Facebook, Twitter and LinkedIn when it comes to video analytics. Twitter provides 3 dashboards for analysis

  1. Account Dashboard: High level statistics and has the top performing tweets
  2. Tweet Activity Dashboard (TAD): Deep dive into your tweets and gives data for the number of tweets people have seen, Retweeted, liked, and replied to each Tweet
  3. Video Activity Dashboard (VAD) that provides a deep-dive into retention, view rate and completion rate for all video posts on Twitter. 

 

These reports can be exported into a CSV file and uploaded into a BI tool for further analysis.

start twitter video marketing with Recreate

LinkedIn Video Marketing

How to start LinkedIn video marketing

All this while, we have been talking more about B2C brands and how they can make an impact. Well, LinkedIn is a platform that B2B marketers and advertisers can target to reach the right set of people and improve conversions.

LinkedIn video posts generated more than 300 million impressions on the platform. Videos on LinkedIn also earn an average of 3 times the engagement of text posts. Let’s dive in to understand how LinkedIn video marketing works.

Creating a showcase page

Showcase pages are an extension of your brand’s traditional LinkedIn page. This page is more focused on creating a spotlight for your brand, business unit or initiative. You can create Showcase pages from your Homepage or your brand’s page

Different types of LinkedIn Videos

There are primarily 3 types of LinkedIn videos – 

  1. Embedded videos – Videos that are hosted on YouTube or Vimeo and are just embedded on the post
  2. Native videos – Videos that are uploaded directly to the post. These videos autoplay which garners more attention compared to Embedded Videos
  3. Video Ads – These are ads that can run upto 30 minutes long and can be launched from the LinkedIn Campaign Manager by selecting “Sponsored Content”


With Recreate’s Business Video Maker, you can make B2B ads of any kind in minutes for your LinkedIn campaign.

Basics of LinkedIn Video Advertisement

As discussed earlier LinkedIn is a platform for B2B advertising. B2B target personas are looking to learn and inform themselves about videos around best practices, how tos and learning about new technologies. The best videos that work on LinkedIn tend to be a mixture of Explainer and Promo videos that keeps the viewer entertained.

Depending on your objective, video content will differ

  1. If you want to increase video views, focus on storytelling and thought-leadership style videos. Video length should be between 15s and 1 minute
  2. If you want to increase engagement with the videos, increase the number of likes, comments, shares, etc. 
    • This is a key metric to help you understand if your audience is getting your message
    • According to LinkedIn themselves, having people in your video

Best practices for LinkedIn Video Ads

  1. Include a Demo of your product/service
  2. Animate your Video Ad. You can create simple animated videos using Recreate’s Online video editor
  3. Use simple language
  4. Always have captions to improve engagement with the video
  5. End the video with a CTA

Analytics and Tracking

LinkedIn page analytics gives you data about engagement of posts, visitor count and follower count and basic demographic data. LinkedIn’s Campaign Manager dives deeper into your ad performance and has 3 types of reports

  1. Conversion metrics like leads, purchases, and event registrations.
  2. Ad performance metrics like impressions, clicks and social actions like likes and reactions, shares, etc
  3. Campaign demographic data – it gives you data like job titles, locations and industries of people who are interacting with your ads

 

In addition to these reports, LinkedIn also provides you with a Company Engagement Report to measure engagement with your brand across LinkedIn and your website. You can see data related to website visits, ad engagement and organic post engagement by target companies.

start LinkedIn video marketing with Recreate

Snapchat Video Marketing

How to start Snapchat video marketing

Snapchat is one of the most popular social media platforms used by millennials. So if you want to target millennials, this is one platform that you need to add to your arsenal. Snapchat doesn’t have a great way to let new users discover your brand yet, so this is not the best platform for awareness or Top of the Funnel activities. But Snapchat is one of the best platforms to engage with existing users and can act as a reliable channel in the middle of the funnel.

Creating a Snapchat Business Account

Get started with a business account on Snapchat. Business accounts have additional features that help you with your marketing. Here’s a video that quickly explains the setup of a Snapchat Business account.

Understanding Snapchat Videos

Snapchat users are loyal to the platform and prolific in their posting: 186 million people use Snapchat every day, posting a combined three billion Snaps daily. Here are the 2 main video types in Snapchat

Video stories

These are some specs for Snapchat video stories that you need to know

Recommended Resolution: 1080 x 1920 pixels

Aspect Ratio: 9:16

File Type: .mp4 or .mov only

Max File Size: 32 MB

Max Length: 3 to 10 seconds long

 

Video ads

If you are willing to spend some money on Snapchat their video ads offer better flexibility in terms of video length and additional elements available only to ads. Keep these specs in mind when creating Snapchat video ads

Recommended Resolution: 1080 x 1920 pixels

Aspect Ratio: 9:16 or 16:9

File Type: .mp4 or .mov only

Maximum File Size: 1 GB

Video Length: 3 seconds to 3 minutes long

Analytics and measuring success

Best practices

  1. Start running ads only after you have decent organic traction. As discussed earlier, using Snap to increase followers is not the best strategy now
  2. Best to use personalize the videos to make it easy for viewers to relate to your brand right away
  3. Stick to using simple language. With shorter attention spans,  businesses should make it easier for customers to understand the message of the ad quickly

 

To optimize your Snapchat marketing campaign, you can track metrics using Snapchat Insights

Unique Views: See how many people watched your video

View Time: How much time users spend watching your videos, broken down by week and month

Completion Rate: How many people watched your story in full, from beginning to end

Screenshots: How many people took a screenshot of your story, which is a major form of engagement on the platform.

Measuring the performance of your Video Marketing Campaigns

Now that you have created videos and are ready to launch your marketing campaign, you need to choose 1 or 2 leading metrics and 1 lagging metric to judge the performance of your campaign.

Here are some metrics that you can use to measure your campaign and optimize it further to make it an effective video marketing campaign increasing the ROI.

  1. View count can be used as a proxy to measure reach
  2. Quality of performance can be checked by looking at the percentage of the video that users have watched
  3. Using play rate to measure relevance of platform – How many times did people click on the video when it was placed at that location?
  4. Click-through rates on the social media platform will help you analyze the thumbnail and the text paired with the video
  5. If you’re using videos on your website, using site metrics like time spent on page and bounce rates are good metrics to quantify user experience
  6. Conversion rates of leads that you get from these campaigns. You can use simple UTM generators to keep track of these

 

Woohoo! You’ve now reached the end of the Ultimate guide to making your first Video Marketing Campaign. What are you waiting for?

Use Recreate’s AI-assisted Article to Video Converter to convert a blog into a video or create a product tutorial. Use ready-to-use templates and create a series of video posts for different social media platforms within minutes.

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